Connect and engage with audiences like never before


Today's news industry is going through unprecedented change. The accelerated digitization of media assets is affecting every aspect of the media value chain. The market is increasingly saturated with content from competing providers, making it more difficult to stand out. In order to survive and thrive in this transformative era, news organizations and broadcasters need to increase efficiency, enable teams to collaborate, optimize media asset value, and deliver higher-quality content that engages audiences on multiple screens.


Our Avid Everywhere vision for news production solves these unique needs by providing leading-edge solutions built upon the Avid MediaCentral Platform—the industry’s most open, extensible, and customizable media foundation. MediaCentral enables you to streamline your entire news workflow—from creation to monetization—with greater flexibility. Plus, the platform provides the utmost security and protection to safeguard your content and assets.

Break news to broadcast, social sites, mobile, and web as it happens

The iNEWS newsroom management system is the dynamic center of news content creation and distribution, enabling broadcasters to create and deliver breaking news, unify their entire newsroom operation, and engage audiences across a broad spectrum of TV, web, mobile, and social media channels, leveraging the Media | Distribute option.


Do more with less

iNEWS gives journalists, assignment editors, producers, and news directors swift access to moment-by-moment status information, feeds, stories, and rundownsand even playback status via iNEWS | Command and global media access using Media | Index. Leveraging the speed, reliability, and accuracy of the iNEWS solution, news teams can now produce more content for more channels than ever before.


Accurate news automation and device control

Providing precise automation control over a range of Avid and third-party video and graphics devices, iNEWS | Command reliably manages news playout by dynamically linking with newscast rundowns.


Flexible system integration

iNEWS | Command integrates with iNEWS or any MOS-supporting interactive news management system, and a range of graphics and video devices, without sacrificing functionality.


Reliable cost-effective playout control

Unparalleled playout reliability and precise newscast control every time, affordable for any broadcaster.


iNEWS | Command on iPad

Get out of the control room with the iNEWS | Command on iPad shotbox playout control application.

Access media and work on projects from practically any device, everywhere, using MediaCentral | UX (formerly Interplay Central), a cloud-based, web front-end to the Avid MediaCentral Platform. Whether you connect from a desktop computer, laptop, or mobile device, you get a unified experience (UX) to work whenever, wherever, and with whatever you want.

MediaCentral | UX features task-driven, customizable layouts that:

  • Provide real-time access to production assets, metadata, and iNEWS stories
  • Extend story-centric, media production workflows, including multiplatform distribution and closed captioning
  • Facilitate workflow, video editing, audio editing, news story creation, rundown management, messaging, and workgroup collaboration
  • Tie multiple contributors with different roles together in and around the creative process