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Media management

Media Management

Proven and trusted solutions for managing, protecting, distributing, and monetizing media


Do in minutes what once took hours

The media industry is undergoing a period of drastic change. Newer high-res file formats are continuing to emerge. The quantity and size of media assets are constantly increasing. Teams are looking for ways to work over longer distances. And facilities are under pressure to spend as little time as possible on administrative tasks—and more time on revenue-generating creative.

To overcome these challenges and create the highest-quality content, media organizations need powerful and flexible production asset management solutions.Interplay | Production has been refined in the industry’s most demanding environments, and enables facilities to accelerate workflows, enhance collaboration, and connect contributors in more powerful and efficient ways.

We have become more collaborative and efficient than ever before, meeting our business and technological challenges

Mohamad Fares, Head of Broadcast Technology,Qatar Television

The necessity to meet increased competition and exploding demand for more content delivered in different versions to more platforms—without compromising creativity or quality—requires a better approach to media production.


Interplay | Production manages and coordinates content creation, automates workflow, and empowers you and other contributors across your production and editorial ecosystem to collaborate effectively so that projects can easily move in parallel and be completed faster. 

Tasks such as media movement, transcoding, and proxy generation are orchestrated in the background while producers, editors, assistants, and reviewers around the world can find, arrange, edit, review and annotate media—without wasting time looking for the right clip.

  • Increase production capacity
    From a single facility or in locations across the world, you and other contributors can work on multiple projects, or the same project, at the same time. With intelligence applied to every asset, media becomes easier to locate, use, and repurpose, and teams can stay focused on creating content rather than managing it.
  • Open opportunity
    With capacity to do more, organizations can develop new programming and explore new markets. Media Composer | Cloud (formerly Interplay Sphere) workgroup-connected remote editing opens completely new production and content possibilities, and Media | Distribute (formerly Interplay Pulse) enables you to directly publish to any platform for faster and more effective audience reach.
  • Lower costs
    Interplay | Production takes content creation to a whole new level of speed, efficiency, and creativity. Work goes faster, costs go down, and creativity flows when access to media is instant, remote sites are interconnected, and contributors have the tools they need, when they need them.
  • Integrate with existing systems and extend workflows
    A vibrant partner ecosystem and powerful APIs mean that the solution you need is close at hand. Interplay | Production workflows tightly integrate with Media Composer | Software, ISIS storage, and video infrastructure.
  • Proven reliability
    With over 2,100 deployments, Interplay | Production is relied on daily by the most demanding, deadline-driven broadcast and media production organizations in the world. Partnership with Avid means ready access to industry best practices and the most knowledgeable services and support professionals in the industry.