MediaCentral for News
For small local news bureaus, enterprise-level news networks, and everything in between, MediaCentral provides the most comprehensive end-to-end solution for news production, covering everything from information gathering and content creation all the way to delivery.
Avid provides all of the workflow capabilities—seamlessly integrated together—to give news teams the collaboration, workflow efficiency, and speed required to break news across every audience channel, from any device.
Meeting The Challenge
Delivering engaging content is key to keeping audiences tuned in. With MediaCentral, you can keep your team focused on quickly creating and delivering compelling stories across multiple platforms. Whether your team works on a global, national, governmental, or local level, you can:
- Streamline your workflow by gathering info, editing footage, and creating and publishing content for multiple platforms from a single interface
- Ensure your production stands apart by creating professional-quality news packages with stunning graphics
- Beat the competition and break stories faster with near-instantaneous ingest-to-playback turnaround
- Unify dispersed news teams by enabling real-time story collaboration from anywhere
- Break news across multiple screens and push past the noise of competing content
- Speed up news production by easily accessing media with our secure, software-defined storage
- Meet any budget by scaling production, storage, and delivery needs to your unique requirements